Research

Both quantitative and qualitative market research models are included. Quantitative research is a form of data analysis that uses a combination of statistical methods and techniques for describing, explaining and forecasting phenomena. Qualitative research models have a more exploratory nature and aim to clarify the deeper aspects of specific situations regarding voters, issues that are generally difficult to measure. Qualitative research offers the possibility of better understanding the attitudes, beliefs, motivations and behavior of the target audience, providing a picture of all motivational depths.Our team has experience in market research and statistics, as well as specialized studies in advanced sociological research.

Services:

  • Political market research - research through surveys and focus groups.
    • CATI and field research;
    • Qualitative research;
    • Focus groups;
  • Market segmentation research;
  • Secondary analysis reports based on conducted surveys;
  • Analysis reports based on other public polls.